Typography · AI prompt guide

ITC Avant Garde Gothic AI image prompts

Herb Lubalin's 1970 geometric sans, grown from his logotype for Avant Garde magazine — famous (and infamous) for its tightly interlocking ligatures and crisp circular forms. The quintessential look of 1970s graphic design. Use the prompts below in Midjourney, DALL·E, or Stable Diffusion — or build your own from the ITC Avant Garde Gothic vocabulary.

Type specimen — ITC Avant Garde Gothic (Geometric sans); shown in League Spartan, a close match (OFL)

Copy-ready prompts

Midjourney
a typographic specimen poster in the ITC Avant Garde Gothic style, avant garde gothic, herb lubalin, ITC, geometric sans, interlocking ligatures, 1970s graphic design, circular bowls, display logotype, geometric, single-story-a, ligatured, high-x-height, highly detailed --ar 3:2 --no text, watermark
DALL·E / ChatGPT
A typographic specimen poster in the ITC Avant Garde Gothic style. Emphasize avant garde gothic, herb lubalin, ITC, geometric sans, interlocking ligatures, 1970s graphic design, circular bowls, display logotype. The mood is geometric, single-story-a, ligatured, high-x-height. Highly detailed, no text or watermark, 3:2 landscape composition.
Stable Diffusion
a typographic specimen poster in the ITC Avant Garde Gothic style, avant garde gothic, herb lubalin, ITC, geometric sans, interlocking ligatures, 1970s graphic design, circular bowls, display logotype, geometric, single-story-a, ligatured, high-x-height, highly detailed, sharp focus
Negative prompt: text, watermark, signature, blurry, low quality, deformed

ITC Avant Garde Gothic keyword vocabulary

Tap a keyword to collect it in the Designdeas prompt builder, then mix in your own subject.

Prompts for related styles

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