Typography · AI prompt guide
Optima AI image prompts
Hermann Zapf's 1958 'serifless roman' — a humanist sans whose stems gently flare toward their ends, splitting the difference between sans and serif. Inspired by lettering Zapf sketched on Florentine grave slabs. Use the prompts below in Midjourney, DALL·E, or Stable Diffusion — or build your own from the Optima vocabulary.
Copy-ready prompts
Midjourney
a typographic specimen poster in the Optima style, optima typeface, hermann zapf, flared serifless roman, humanist sans glyphic, tapered stems, modulated stroke sans, florentine inscription lettering, luxury cosmetic wordmark, flared-stems, modulated-contrast, calligraphic, serifless, highly detailed --ar 3:2 --no text, watermark
DALL·E / ChatGPT
A typographic specimen poster in the Optima style. Emphasize optima typeface, hermann zapf, flared serifless roman, humanist sans glyphic, tapered stems, modulated stroke sans, florentine inscription lettering, luxury cosmetic wordmark. The mood is flared-stems, modulated-contrast, calligraphic, serifless. Highly detailed, no text or watermark, 3:2 landscape composition.
Stable Diffusion
a typographic specimen poster in the Optima style, optima typeface, hermann zapf, flared serifless roman, humanist sans glyphic, tapered stems, modulated stroke sans, florentine inscription lettering, luxury cosmetic wordmark, flared-stems, modulated-contrast, calligraphic, serifless, highly detailed, sharp focus Negative prompt: text, watermark, signature, blurry, low quality, deformed
Optima keyword vocabulary
Tap a keyword to collect it in the Designdeas prompt builder, then mix in your own subject.
Prompts for related styles
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