Bauhaus Graphic Design vs Vienna Secession Graphics

Bauhaus Graphic Design was influenced by Vienna Secession Graphics — extended the Viennese turn from ornament toward geometric order.

Joost Schmidt — Bauhaus Exhibition poster, Weimar (1923)

Bauhaus Graphic Design

The functional, geometric graphic language forged at the Bauhaus — lowercase sans-serif type, asymmetric layouts, primary colors, and the marriage of typography with photography into a rational visual system.

  • Geometric sans-serif type, often lowercase only
  • Asymmetric layouts on a horizontal-vertical structure
  • Integration of typography with photography (typophoto)
  • Primary colors with black, white, and bold rules
  • Functional, grid-organized white space
Full Bauhaus Graphic Design guide →
Gustav Klimt — poster for the 1st Vienna Secession exhibition (1898)

Vienna Secession Graphics

The graphic output of the Vienna Secession and Wiener Werkstätte, marrying gridded geometric ornament to gilded, Klimt-era pattern, custom square lettering, and the near-square journal Ver Sacrum.

  • Geometric gridded ornament and checkerboards
  • Custom geometric display lettering
  • Near-square Ver Sacrum format
  • Gilded flat decorative pattern fields
  • Generous, structured white space
Full Vienna Secession Graphics guide →

At a glance

Bauhaus Graphic DesignVienna Secession Graphics
Era1919–19331897–1920
DisciplineGraphic DesignGraphic Design
RegionGermanyAustria
FamilyModernism, BauhausArt Nouveau, Secession
Formal traitsasymmetric, sans-serif, geometric, grid-basedgeometric-ornament, custom-lettering, flat-color, gridded

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