Postmodern Architecture vs Postmodern Graphic Design

Postmodern Graphic Design is the cross-discipline counterpart of Postmodern Architecture — the graphic wing of the broader postmodern revolt against modernist purity.

Portland Building, Portland — Postmodern

Postmodern Architecture

A playful rebellion against modernist austerity — color, ornament, historical quotation, and wit brought back into architecture.

  • Historical references and ornament used freely, often ironically
  • Bold color and varied materials
  • Exaggerated or fragmented classical elements (pediments, columns)
  • Eclectic mixing of styles and scales
  • Wit, symbolism, and contextual gestures
Full Postmodern Architecture guide →
Original specimen in the postmodern / New Wave style

Postmodern Graphic Design

The rule-breaking reaction against rigid Swiss modernism, fracturing the grid with tilted type, layered transparency, and an embrace of complexity, ambiguity, and digital experimentation.

  • Fractured grids with tilted and diagonal type axes
  • Layered transparency and overlapping image planes
  • Exaggerated, irregular letterspacing and stepped rules
  • Early embrace of digital noise and Macintosh bitmap imagery
  • Collision of disparate textures, patterns, and typefaces
Full Postmodern Graphic Design guide →

At a glance

Postmodern ArchitecturePostmodern Graphic Design
Era1970s–1990sc. 1970s–1990s
DisciplineArchitectureGraphic Design
RegionUnited States, WorldwideSwitzerland, United States
FamilyPostmodernismPostmodern, Digital
Formal traitseclectic, ornamental, colorful, ironiclayered, tilted-type, letterspaced, grid-breaking

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