2017–present · United States, Global
Corporate Memphis
Also known as Alegria, Big Tech Flat Illustration
The ubiquitous flat-vector illustration of big-tech marketing—loose, big-headed figures with bendy limbs in friendly brand-pastel palettes, doing wholesome activities.
Original specimen, not a historical artifactOriginal specimen in the Corporate Memphis style. Owned; source: Design Style Book (original).
About the style
Corporate Memphis is the nickname for the flat illustration style that saturated tech-company marketing from the late 2010s onward, also called 'Alegria' after the Facebook-commissioned illustration system designed by Buck. It features simplified, big-headed human figures with elongated, rubbery, often disproportionate limbs, rendered in flat vector shapes with minimal detail and cheerful, muted brand-pastel palettes. Figures are typically diverse and depicted in pleasant, low-stakes activities—working, chatting, gardening—projecting an approachable, inoffensive optimism. Cheap to produce, infinitely scalable, and brand-safe, the style spread across startups, apps, and corporate sites until its very ubiquity made it a target of design fatigue and parody (the 'Globohomo' or 'big tech' look). Despite the backlash, it remains a dominant default for friendly, humane-feeling corporate communication.
Notable examples
- ▸Buck — Facebook 'Alegria' illustration system (2017)
- ▸Slack — flat marketing illustration style (late 2010s)
- ▸Pablo Stanley — 'Humaaans' open illustration library (2019)
Anatomy of Corporate Memphis
The numbered markers call out the design elements that define this style. Hover or tap a marker to see its breakdown.
Original specimen, not a historical artifactOriginal specimen in the Corporate Memphis style. Owned; source: Design Style Book (original).
Figures have rubbery, disproportionately long arms and legs that loop into casual, relaxed poses.
Big heads on small bodies give a friendly, almost childlike approachability to the characters.
Muted, gently saturated company colors keep the look soft, safe, and on-brand.
No gradients or shading—pure flat fills make the style cheap, scalable, and infinitely reusable.
How Corporate Memphis connects
Styles form a network, not a tree. Explore the direct neighbours below — click any to travel the map one hop at a time.
- Evolved from
- Influenced by
Evolved from Flat Design
Influenced by Memphis Graphic Style
Describe it like this
Prompt-ready vocabulary for describing or re-creating the Corporate Memphis look.