Corporate Memphis vs Memphis Graphic Style

Corporate Memphis was influenced by Memphis Graphic Style.

Original specimen in the Corporate Memphis style

Corporate Memphis

The ubiquitous flat-vector illustration of big-tech marketing—loose, big-headed figures with bendy limbs in friendly brand-pastel palettes, doing wholesome activities.

  • Flat vector shapes with no shading
  • Big-headed figures with bendy, elongated limbs
  • Muted brand-pastel color palettes
  • Diverse figures in wholesome activities
  • Minimal facial and bodily detail
Full Corporate Memphis guide →
Original specimen in the 1980s Memphis style

Memphis Graphic Style

The playful, anti-tasteful 1980s style born from Milan's Memphis Group — squiggles, confetti dots, zigzags, and clashing pastel-and-primary color against black.

  • Squiggles, zigzags, and the signature 'Bacterio' scribble
  • Confetti dots and terrazzo-speckle textures
  • Clashing pastels and saturated primaries, often on black
  • Bold geometric shapes in playful, scattered arrangements
  • Decorative excess that rejects modernist restraint
Full Memphis Graphic Style guide →

At a glance

Corporate MemphisMemphis Graphic Style
Era2017–presentc. 1981–1990
DisciplineGraphic DesignGraphic Design
RegionUnited States, GlobalItaly, United States
FamilyDigital, Vernacular/PopPostmodern, Vernacular/Pop
Formal traitsflat-vector, pastel, limber-figures, minimal-detailsquiggle, confetti, clashing-color, geometric

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