Corporate Memphis vs Flat Design

Corporate Memphis evolved from Flat Design.

Original specimen in the Corporate Memphis style

Corporate Memphis

The ubiquitous flat-vector illustration of big-tech marketing—loose, big-headed figures with bendy limbs in friendly brand-pastel palettes, doing wholesome activities.

  • Flat vector shapes with no shading
  • Big-headed figures with bendy, elongated limbs
  • Muted brand-pastel color palettes
  • Diverse figures in wholesome activities
  • Minimal facial and bodily detail
Full Corporate Memphis guide →
Original specimen in the flat-design UI style

Flat Design

The deliberately two-dimensional interface style that stripped away skeuomorphic shadows, gradients, and textures in favor of solid color, crisp icons, and clean typography.

  • Solid, unshaded blocks of color with no gradients
  • Removal of drop shadows, bevels, and skeuomorphic texture
  • Simple geometric icons reduced to essential forms
  • Clean sans-serif typography and generous whitespace
  • Bright, often pastel or saturated flat color palettes
Full Flat Design guide →

At a glance

Corporate MemphisFlat Design
Era2017–presentc. 2010–2017
DisciplineGraphic DesignGraphic Design
RegionUnited States, GlobalGlobal
FamilyDigital, Vernacular/PopDigital, Corporate Modern
Formal traitsflat-vector, pastel, limber-figures, minimal-detailflat-color, minimal, sans-serif, iconographic

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