Dada Graphic Design vs Futurist Typography
Dada Graphic Design was influenced by Futurist Typography — took Futurism's liberated typography toward anti-art collage and montage.
Dada Graphic Design
The anarchic, anti-art graphic language of Dada, which invented photomontage and ransom-note typography — slicing apart mass-media photographs and mixed type to mock a civilization that had marched into world war.
- Photomontage from cut-up press photographs and headlines
- Ransom-note typography mixing clashing fonts and sizes
- Chance-based, deliberately disordered composition
- Satirical, anti-establishment content
- Mechanomorphic drawing and mass-media collage
Futurist Typography
The explosive typographic wing of Italian Futurism, in which words were 'set free' — letters of every size, weight, and angle hurled across the page to convey speed, noise, and the dynamism of the machine age.
- Multiple typefaces, sizes, and weights mixed on one page
- Letters set on diagonals, curves, and free trajectories
- Onomatopoeic, pictorial use of words to mimic sound
- Abolition of the centered, justified column
- Dynamic asymmetry expressing speed and noise
At a glance
| Dada Graphic Design | Futurist Typography | |
|---|---|---|
| Era | 1916–1924 | 1909–1939 |
| Discipline | Graphic Design | Graphic Design |
| Region | Switzerland, Germany, France | Italy |
| Family | Avant-Garde, Modernism | Avant-Garde, Modernism |
| Formal traits | photomontage, collage, mixed-type, anti-compositional | asymmetric, diagonal-dynamism, mixed-type, expressive-lettering |
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