Plakatstil vs Vienna Secession Graphics
Plakatstil was influenced by Vienna Secession Graphics — shared the move toward flat planes, geometry, and the integrated logotype.
Plakatstil
A radically reductive German poster style that strips the advertisement to a single product, a brand name, and a flat field of color — the 'object poster' that founded modern advertising design.
- Single isolated product as the subject
- Flat, unmodulated background color
- Bold custom brand logotype
- Elimination of ornament and depth
- High-contrast legibility at a glance
Vienna Secession Graphics
The graphic output of the Vienna Secession and Wiener Werkstätte, marrying gridded geometric ornament to gilded, Klimt-era pattern, custom square lettering, and the near-square journal Ver Sacrum.
- Geometric gridded ornament and checkerboards
- Custom geometric display lettering
- Near-square Ver Sacrum format
- Gilded flat decorative pattern fields
- Generous, structured white space
At a glance
| Plakatstil | Vienna Secession Graphics | |
|---|---|---|
| Era | 1905–1920s | 1897–1920 |
| Discipline | Graphic Design | Graphic Design |
| Region | Germany | Austria |
| Family | Modernist, Poster | Art Nouveau, Secession |
| Formal traits | flat-color, reductive, custom-lettering, high-contrast | geometric-ornament, custom-lettering, flat-color, gridded |
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