Emigre Digital Type vs The New Typography
Emigre Digital Type is the cross-discipline counterpart of The New Typography — the digital heir to the New Typography's experiment.
Emigre Digital Type
The pixel-embracing typography and deconstructed layouts of Emigre magazine, where the low-resolution Macintosh became a creative instrument rather than a limitation.
- Bitmap typefaces built on a coarse pixel grid
- Low-resolution Macintosh-era output
- Layered, rule-breaking editorial layouts
- Visible pixel staircase on letterforms
- Experimental, deconstructed typography
The New Typography
The rigorous modernist program codified by Jan Tschichold — asymmetric layouts, sans-serif type, and the functional grid presented not as art but as a rational set of rules for clear, efficient communication.
- Asymmetric, left-aligned layout replacing centered composition
- Sans-serif (grotesque) type as the modern standard
- Functional grid where every element earns its place
- Active white space and rules directing the eye
- Standardized formats and integration of photography
At a glance
| Emigre Digital Type | The New Typography | |
|---|---|---|
| Era | 1980s–1990s | 1925–1935 |
| Discipline | Graphic Design | Graphic Design |
| Region | United States | Germany, Switzerland |
| Family | Digital, Typography | Modernism, Typography |
| Formal traits | bitmap, low-resolution, layered, experimental | asymmetric, sans-serif, grid-based, functional |
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